The new revamped PESFan newsletters are dropping into mailboxes around the UK, featuring extra content, interviews, tips to improve your game, special offers, competitions and loads more all in the next few months. Coupled with our new PESFan affiliation with Play.com, who provide regular money off vouchers and prizes, these new style emails compliment both the new PES2010 branding and our PESFan revamp.
With over 80,000 subscribers, it’s important we communicate effectively both through the design, and through the content.
Email design offers a unique set of challenges, and frustratingly, emails still rely on archaic tables as a base. Whilst both HTML and CSS have taken steps forward, Emails still lag behind both in support and cross platform compatibility. Ironically in the email client stakes, its industry stalwarts Hotmail and Google’s Gmail who lag behind, with Internet service behemoth AOL bucking the usual bad press to provide excellent compatibility.
As improvements this year we’ve addressed some key issues from previous years:
How does the frequency and content of the newsletter differ for PES2010?
We’ve switched from a weekly email to a monthly newsletter with both a unique design and specialist content, to better communicate key news and promotions to the community.
Each email now ties into our new voucher promotion with each receiving a unique code to redeem through Play.com. We’re also now pushing our new community sites on Flickr, Facebook, Twitter and Youtube.
What improvements have we made over last year’s emails?
Visually, the emails have taken a step forward focusing more on good quality graphics, and unique content. We’ve improved the content, making the newsletters more relevant and informative to the reader.
New PES2010 emails
For more information on Email acid tests check out the Email Standards Project: http://www.email-standards.org/acid-test/
