Last night saw the annual MCV awards, recognising and awarding excellence in the gaming industry. Multiple awards went to HMV, Microsoft, Nintendo and Ubisoft. HMV overcame strong competition from GAME, largely helped by the expansion of its Gamerbase in store hubs, while Modern Warfare 2 helped Activision scoop the biggest wins of the night for its excellent distribution and marketing campaign.

The winners in full:

RETAIL

Star Store
HMV (360 Oxford Street)

Online Retailer
Play.com

Independent Retailer
Grainger Games

High Street Chain
HMV

Supermarket
ASDA

PEOPLE & INDUSTRY

Sales Triumph
Just Dance (Ubisoft)

UK Development Team
Rocksteady Studios

Sales Team
Microsoft

Distribution Team
Centresoft

Games Publisher
Activision

PR & MARKETING

Peripherals & Accessories Brand
Mad Catz

Game Creative
Game Is Just The Start (Sony)

New Games Brand
Just Dance (Ubisoft)

Trade Marketing Team
Nintendo

PR Team
Sega

Game Campaign
Modern Warfare 2 (Activision)

Marketing Team
Nintendo

SPECIAL AWARDS

Retail Advisory Board Special Recognition Award
Roy Stackhouse, Activision

Grand Prix
Microsoft