September 2009

By
Dan

Friday roundup

Have your say

Here’s just a few of the websites we’re liking this week, both inspiring and effective.

Manchester City Football club
http://www.mcfc.co.uk/

city

With a focus on outstanding imagery and large type, Manchester City’s. The large attraction area adds an innovative spin on the traditional flash, giving almost a news archive type feel.

The use of social networking in particular Twitter and Flickr serves well to involves fans. Providing a key link with the club, and adding a sense of approachability, a fantastic tactic to engage with fans. Definitely one of the best Football club sites, the information is presented clearly, and the homepage doesn’t bombard the user.

What we like
Good typography
Bold imagery

Virgin
http://www.virgin.com/

virgin

With Richard Branson’s ever expanding business empire, stretching out into the reaches of space (literally). You can always expect Sir Richard to produce something special, and Virgin.com proves that corporate portals don’t necessarily have to boring. Unusually for such a corporate site, the Twitter feed takes prominence.

Delve deeper and you’ll access a wealth of brands, my only criticism would be that when clicked in the Flash banner doesn’t link directly to their respective websites.

What we like
Innovative Flash navigation
Prominent Twitter feed and community focus

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

By
Dan

PESFan email revamp

2 Comments »

The new revamped PESFan newsletters are dropping into mailboxes around the UK, featuring extra content, interviews, tips to improve your game, special offers, competitions and loads more all in the next few months. Coupled with our new PESFan affiliation with Play.com, who provide regular money off vouchers and prizes, these new style emails compliment both the new PES2010 branding and our PESFan revamp.

With over 80,000 subscribers, it’s important we communicate effectively both through the design, and through the content.

Email design offers a unique set of challenges, and frustratingly, emails still rely on archaic tables as a base. Whilst both HTML and CSS have taken steps forward, Emails still lag behind both in support and cross platform compatibility. Ironically in the email client stakes, its industry stalwarts Hotmail and Google’s Gmail who lag behind, with Internet service behemoth  AOL bucking the usual bad press to provide excellent compatibility.

As improvements this year we’ve addressed some key issues from previous years:

How does the frequency and content of the newsletter differ for PES2010?

We’ve switched from a weekly email to a monthly newsletter with both a unique design and specialist content, to better communicate key news and promotions to the community.

Each email now ties into our new voucher promotion with each receiving a unique code to redeem through Play.com. We’re also now pushing our new community sites on Flickr, Facebook, Twitter and Youtube.

What improvements have we made over last year’s emails?

Visually, the emails have taken a step forward focusing more on good quality graphics, and unique content. We’ve improved the content, making the newsletters more relevant and informative to the reader.

emailNew PES2010 emails

For more information on Email acid tests check out the Email Standards Project: http://www.email-standards.org/acid-test/

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)